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NBA Signs Up For Audio Alliance With Harman

Calling it the league's first official partnership in the audio category, the NBA has signed a multi-year deal with Harman International, which will encompass the NBA, WNBA, D-League and USA Basketball, produce NBA player- and team-branded headphones and equipment. It gives Harman a presence at the 2015 All-Star Game in New York and the pre-season NBA Global Games beginning next month. All to be supported by multi-media marketing, promotions and a sweepstake.

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