Nexage Sees Mobile Programmatic Spend Increase 227% YoY

Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up 718% thus far in 2014, per a release.

Nexage also revaled that bid density -- number of bids per impression -- grew 77% year-over-year, indicating an uptick in competition in the mobile real-time bidding (RTB) space.

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