Around the Net
Customers Unknowingly Redirected from Open Table App
- VentureBeat, Friday, September 19, 2014 12:19 PM
It was a deep linking “experiment” in mobile advertising that wasn’t well received. Over the summer, people in San Francisco researching restaurant options on their mobile devices received an unusual surprise. When users came across a mobile ad for the hugely popular reservations stalwart OpenTable, and clicked on the link to download the app, they were instead taken to an AppLovin screen that offered not killer deals at their eatery…but one hawking mobile game downloads for money.
