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Wieden+Kennedy Wins Mondelez's Trebor Mints UK Creative Brief
- Campaign, Friday, September 19, 2014 6:34 AM
Mondelez has appointed Wieden+Kennedy to the UK creative brief for mints brand, Trebor, following work it has done for sister brands such as Trident, Stride and Halls. Wieden+Kennedy will create advertising for Trebor's entire range of sweets, including Softmints and Extra Strong. Andrew Kay, the head of account management at Wieden+Kennedy, will lead the account. The first work by Wieden+Kennedy for the brand is expected in 2015 and will span traditional and digital media.
