The Nielsen commercial ratings plus three days of time-shifting measure (C3) showed that NBC pulled in an average 2.61 million 18-49 prime-time viewers in C3 for the period from Sept. 23, 2013 through August 31, 2014 -- up 12% versus a year ago, according to MoffettNathanson Research.
NBC was also helped by the Winter Olympics, as well as regular prime-time series “Sunday Night Football” and “The Voice.”
Fox also gained, largely as a result of the Super Bowl. It earned 2.301 million viewers, up 3% -- despite generally double-digit percentage declines in 18-49 viewership for its regularly scheduled prime-time series.
Virtually tied for third place were CBS and ABC. CBS was down 17% to 1.985 million 18-49 C3 viewers -- mostly due to unfavorable comparisons to a year before, when it had the Super Bowl. ABC also scored 1.985 million, down 5% from a year ago.
Looking at the total day C3 metric for 18-49 viewers, Fox was tops at 2.6 million 18-49 viewers, up 5% versus a year before; NBC was 14% higher with 1.24 million; ABC had 1.098 million, flat versus a year ago; and CBS down 11% to 1.088 million 18-49 viewers.