Triggit Taps TripleLift Exchange For 'Native Retargeting'

Triggit, an ad retargeting platform, on Friday announced a partnership with native ad exchange TripleLift. The partnership opens up TripleLift’s native ad inventory to Triggit clients.

“We are excited to help [Triggit] deliver personalized ads as they scale the native retargeting opportunity,” stated Eric Berry, CEO and co-founder of TripleLift. “

This is not Triggit’s first foray into the “native retargeting” space, as the company has access to Facebook Exchange (FBX) inventory.

For TripleLift, this is the second partnership the company has announced this week with a programmatic ad company, the first being with Varick Media Management. TripleLift claims to offer advertisers billions of native ad impressions per month.

Next story loading loading..