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Drinks Companies Agree On New Code For Marketing To Children
- The Drum, Monday, September 22, 2014 6:15 AM
The CEOs of some of the world’s leading food and non-alcoholic beverage companies, including Coca-Cola, McDonald's and Nestlé, have agreed on a new policy for responsible advertising to children. The package includes a commitment to product reformulation and innovation as well as a common global approach to including nutritional information on pack, at point of sale and through other channels by the end of 2016. Two of the key changes outlined include expanding the current global policy to cover all media,
