A story in the Sept. 22nd edition of Real-Time Daily (“Now TV Viewers Can
Be Targeted Based On Clicks, Or Morta
r”) incorrectly reported that AT&T AdWorks will enable advertisers to target TV audiences based on their Web site visits and in-store product
purchases. The data, which matches TV viewing data with comScore data, can only be used for post-buy analysis to measure the effectiveness of TV campaigns in reaching those consumer segments.