Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting

A story in the Sept. 22nd edition of Real-Time Daily (“Now TV Viewers Can Be Targeted Based On Clicks, Or Mortar”) incorrectly reported that AT&T AdWorks will enable advertisers to target TV audiences based on their Web site visits and in-store product purchases. The data, which matches TV viewing data with comScore data, can only be used for post-buy analysis to measure the effectiveness of TV campaigns in reaching those consumer segments.
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