Kingdom are quite diverse. According to research from EPiServer, those participating in mobile shopping and payments come from a varied group with equally varied walks of life. When it comes to new forms of commerce and technology, the common consensus is that adoption and participation is highest among younger consumers. That is not always the case, however, especially in the United Kingdom. According to the research from EPiServer, the majority of those that own a smartphone and tablet device fall between the ages of 25 and 34.