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Brands Adopting Apple Touch ID

Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8′s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow. Touch ID caters to users’ desire to have secure yet easy access to financial information on apps. With credit card information, investments and trades available at the press of a fingertip, many brands and retailers are hoping it will drive mcommerce sales upwards.

Read the whole story at Mobile Commerce Daily »

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