Thomson is launching a youth-focussed brand called Thomson Scene to try to capture customers for life. The new brand replaces its current youth brand 2wentys and is
aimed at aspirational 20-30-year old professionals that have their first job and “money in their pocket”. The brand has two arms - Scene Hub for customers who like nightlife and want to be
in lively resorts and Scene Style offering more upmarket, chic hotels with a designer feel.
Read the whole story at Marketing Week »
