• by Tyler Loechner  @mp_tyler, September 23, 2014

Technology Business Research (TBR) on Tuesday announced the addition of Seth Ulinski to its team of senior analytics. Ulinski will lead TBR’s new ad tech coverage, per a release.

Ulinski was most recently with AdTech Advisory. Prior to that, he held positions at DataXu and Yahoo.

“It’s exciting to join a great company and extend the service I have been providing to clients for over a decade. Given increasing investment by agencies, CMOs and CIOs into digital platforms, TBR’s coverage of ad tech makes sense,” stated Ulinski.

TBR will cover both private and public companies including Criteo, Rocket Fuel Inc., TubeMogul, Adobe, Amazon, Google, Rubicon, AppNexus, MediaMath, Turn, DataXu, VivaKi, Xaxis and AdRoll, per a release.

“An independent firm like TBR can add value as marketers determine how best to leverage various ad tech solutions to benefit their businesses,” stated Keith Eadie, chief marketing officer at TubeMogul.