Drinks maker AG Barr has credited its Commonwealth Games sponsorship marketing activity for helping to boost revenue and profit in the first half of the year. Revenue
rose 5.4 per cent year on year to £135.7m in the six months to 27 July, driven by a 6.2 per cent increase in the volumes of drinks sold, with the Strathmore water brand – supplied to
athletes at the Games - contributing “significantly” to this performance. AG Barr added the Irn-Bru brand received “unrivalled media coverage” during the event.
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