More than a fifth of Britons (21 per cent) think the British brand has been damaged by the referendum on independence and the subsequent debate on devolving more power to Scotland and the English
regions, according to a survey of Britons conducted by ICM for Marketing Week. The feeling that the allure of Britain as a USP has been tarnished is unsurprisingly more pronounced in England (22 per
cent) than it is in Scotland, where 16 per cent agree ‘Brand Britain’ has been damaged.
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