Some publishers and retailers are reportedly not happy with Facebook’s broadening efforts to track users across the Web. The fear, as The Wall Street Journal reports, is “that the data
[Facebook] vacuums up to target ads will give the social network too much of an edge.” The report come ahead of Facebook’s expected relaunch of the Atlas ad network, which will help
marketers track ad impressions on Facebook, as well as third-party Web sites and apps, as well as feature a demand-side platform (DSP), which will allow marketers to target ads to Facebook users
across the Web.
Read the whole story at The Wall Street Journal »
