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Mobile Helps Drive European Online Sales

  • KamCity, Thursday, September 25, 2014 11:54 AM
Europe’s online retail sales will double between 2013 and 2019, according to new research from Mintel. Internet sales are expected to increase by 100% from €165m in 2013 to €330m in 2019. In 2014 alone, European online retail sales will surge 17% to reach €193bn, equivalent to around 7% of all European retail sales (19 countries, excluding Russia.) And m-commerce looks to be bolstering growth in e-commerce according to Mintel’s latest European research, as shopping via a smartphone has now reached 41% of internet users in the UK; only Italy records higher levels of smartphone shopping at 44%. Elsewhere in Europe, smartphone shopping stands at 28% in France, 33% in Germany and 40% in Spain. 

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