- The Drum, Thursday, September 25, 2014 7:01 AM
DigitasLBi has relaunched its social agency MRY as Lost Boys in the UK as it looks to reinforce its commitment to smaller clients looking for brave, provocative creative work and test new grounds. The
Publicis-owned agency launched MRY last year and has since won clients including Ugg and Honda, but will now operate under the Lost Boys brand – the name of the Netherlands-based agency
originally incorporated to form LBi, which was later bought by Publicis and merged with Digitas.
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