While the opportunity associated with the new product may seem appealing to advertisers, the emphasis on creative suitability presents itself as a blessing and a curse. Even if brands are willing to
invest the time and effort, even with Instagram’s creative input and guidance there is no guarantee a brand’s ad unit will resonate with the target audience who have, to date, been vocal
about their thoughts on the new ad product. Instagram itself experienced a fair amount of stick when announcing the new ad units.
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