The Solomon R. Guggenheim Museum in New York is in the early stages of testing beacon technology to improve the way customers interact with its exhibitions. Guggenheim Foundation CIO Robert
Rosenthal says he sees great potential for the technology to bring visitors closer to the exhibits, and traffic flow data could influence how the museum designs infrastructure projects. The fact that
it’s a museum also raises questions about how to implement the technology in a way that is unobtrusive, but still able to reach visitors in the most impactful way.
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