Commentary

TV Marketing Blitz: Still Loud, Confusing -- And Necessary

Early morning TV at the health club had Anthony Anderson on ESPN “SportsCenter” pushing the new ABC show “Black-ish” on one TV set, and Andy Samberg on NBC’s “The Today Show” for Fox’s “Brooklyn Nine-Nine.”

The sound was off. But I’m sure funny stuff bounced around nicely. More importantly, a big “Black-ish” TV logo was displayed on ESPN; and in big letters, there was Andy Samberg’s name as well as a graphic for the sophomore year Fox comedy show.

Just days into the new TV season, and viewers still need to be reminded about the new and old TV shows now premiering for the fall season.

On-air TV public relations activity, as well as traditional 30-second TV commercials touting TV shows, continue to be needed in this world.  Some executives will already tell you it’s working. For example, on the first day of the new TV season, four network TV shows at 8 p.m. had 50 million viewers, with another 14 million or so watching football on ESPN.

Of course not everything goes well -- especially when looking to gain interest from that not-always-premiere-show-attentive demo, the Millennial.

Reports have “”Mindy Project” co-executive producer/star Mindy Kaling extremely active on Instagram, with personal snippets, show images, and promotional photos. Still, the show dipped in its second week from its premiere week outing.

No doubt there are other stories to be told from the networks -- as they continue to look past the immediate live and same-day viewing of their shows to  three or seven days and beyond.

Sift through with the good, the bad, the ugly, the new -- and the old school --  in TV marketing.  Are you where you want to be right now?

1 comment about "TV Marketing Blitz: Still Loud, Confusing -- And Necessary ".
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  1. Leonard Zachary from T___n__, September 30, 2014 at 2:18 p.m.

    Marketing on YouTube would help.

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