• by Amy Corr  @MediaPostOTL, September 26, 2014

True Religion launched an online and cinema campaign that plays off the line: "May I Be So Bold." The jean and apparel company's version skips the niceties and goes straight to "Be So Bold." The video begins with a group of friends walking into a bar. And, as Prince once sang, they "walked in through the out door." Immediately, this group's entrance is noticed. Just about every member of the slow-swaggering entourage is clad in demin, eyeing the bar's clientele. This group is looking for a fight and they find it at the back of the bar. This isn't your typical bar fight, for this battle is waged on a Ping-Pong table. The dive bar transforms into a place to be as two men draw a decent-sized crowd for a game of Ping-Pong. See it here, created by 180LA.