Tremor Video on Monday announced it has partnered with seven demand-side platforms (DSPs) to add new demand sources to its video supply-side platform (SSP).
The new DSPs integrated into Tremor’s platform are Google DoubleClick Bid Manager, Rocket Fuel, TubeMogul, Turn, Videology, IgnitionOne and DataXu.
“We are delighted to partner with these companies, which work with leading advertisers looking to engage audiences on premium Web destinations,” stated Greg Smith, VP of programmatic at Tremor. “We are focused on providing our publishers with the strongest demand and enabling our agency and trading desk partners to programmatically buy our video inventory.”
The seven new demand-side partners will have access to video inventory via open real-time bidding (RTB) exchanges and via private exchanges in the U.S., UK and Canada, per a release.