A new form of location based marketing is now being made possible through a strategic partnership between Captive Networks and xAd, allowing targeted ads to be displayed in the form of
video in previously unused (or limited use) places, such as elevators and lobbies. The two companies in this partnership are hoping to reinforce their brand messaging through the use of integrated
location based marketing techniques and mobile ad delivery. They say that this strategy can be verified based on the actual position of the ad viewers based on the longitude and latitude of
approximately 12,000 different Captivate screens that have already been installed into around 1,800 different office buildings throughout Canada and the United States.
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