Around the Net
Subway Launching New App Featuring Video
- Mobile Marketer, Tuesday, September 30, 2014 2:08 PM
Subway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone users over
time. The Freshbuzz app is just one of the mobile elements in a new Diet Coke and Taylor Swift promotion that also includes a mobile-friendly Web experience, mobile media and engagement on
social and CRM channels.
