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Return Path Awarded New Patent to Use Data to Measure Inbox Placement

  • Adotas, Wednesday, October 1, 2014 4:05 PM
Email delivery services firm Return Path has been awarded a new patent to measure inbox placement and determine whether email marketing messages have landed in an inbox or spam trap. The U.S. Patent #8,719,356 B2 patent allows the company to use multiple data sources to monitor email delivery rates in order to determine inbox placement rates.

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