Around the Net
Iterable Offers Email Campaign Tools For a Lower Price
- Forbes, Thursday, October 2, 2014 11:31 AM
Iterable, a startup founded by Twitter and Google graduates, have launched a new email marketing feature called Workflow that aims to make it easier for marketers to integrate A/B testing into their core systems. This new feature allows marketers to build out multi-step and drip campaigns which include A/B testing using a drag and drop editor. The tool is available for cheaper than the competition.
