• Mobile Commerce Daily, Friday, October 3, 2014 1:30 PM

Walmart is testing a new same-day pick-up concept enabling customers to order groceries online or by mobile phone and retrieve their orders from a drive-up facility. The Walmart Pickup – Grocery test is taking place at a facility in the retailer’s hometown of Bentonville, AR, where customers who have previously placed an order can drive up to a kiosk to confirm their order and then park in a parking spot indicated by the kiosk to have their groceries brought out to them. The test is an example of how the growing popularity of mobile shopping is forcing retailers to develop new omnichannel experiences that bringing added convenience and value for customers.

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