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Kantar Media Unveils UK Twitter TV Metrics

  • Campaign, Friday, October 3, 2014 6:32 AM
Kantar Media has unveiled the UK's first official Twitter metric for measuring Twitter TV audience engagement. Kantar Media developed Twitter TV Ratings as part of a global partnership, announced last year, with the social network. The tools will be available from mid-October. It will include metrics not seen in the UK before, including unique authors and their affinity to brands, channels and programmes, and unique audience. It will also measure the number of individuals who viewed tweets related to a show.

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