- Campaign, Friday, October 3, 2014 6:30 AM
WhatsApp rival, Viber, has appointed Brothers and Sisters to handle its advertising account. The agency will work as part of a new roster for Viber, which also includes design agency, Studio Output
and Essence, who will manage Viber’s digital media planning worldwide. Brothers and Sisters has been appointed to build its brand strategy and deliver creative advertising campaigns that can be
used in local markets including the UK. There was no incumbent on the account and the agency won it without a pitch.
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