Around the Net
Club Wembley Hands Iris Marketing Brief
- The Drum, Friday, October 3, 2014 6:28 AM
Club Wembley, the premium membership programme at Wembley Stadium, has appointed Iris to handle its marketing activity. Appointed following a competitive pitch, Iris will now work across core marketing activity, including all lead generation, experiential activity, match day activation and event communications. Club Wembley has worked with Iris Concise, the global network's strategy consulting, CRM and insight arm, since February 2013, who advised on how to maximise their sales and marketing strategy.
