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Consumers Abroad Willing To Pay 64% Premium To Buy British

It would appear the UK really is “better together” for food and drink marketers after a study found they could be missing out on a premium of up to £2.1bn by not branding their products ‘Made in Britain’ instead of from England, Scotland or Wales. The report, which was commissioned by Barclays, polled 7,610 consumers online in the US, Germany, France, Ireland, Brazil, South Africa, China and Qatar. It revealed consumers in emerging markets are 64 per cent more likely to buy a product carrying the Union flag.

Read the whole story at Marketing Week »

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