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Butlins Seeks Creative Agency For 80th Birthday Strategic Review

  • The Drum, Monday, October 6, 2014 6:59 AM
UK holiday firm Butlins is on the lookout for a new creative agency to create a new visual identity and help the brand better connect with the British public. As the firm celebrates its 80 anniversary, it will look to find a new strategic direction, accepting pitches from interested agencies. The group, which has invested millions in its three UK sites in the last five years will appoint an agency to create a new visual identity across all resorts and to help Butlins to produce a more cohesive brand experience for its customers.

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