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David Beckham Launches Haig Club Whisky With Diageo

David Beckham has unveiled the Haig Club whisky brand developed with his agent, Simon Fuller, and drinks giant Diageo. It will now be available in bars, restaurants and retailers across the UK and will roll out in the next few weeks in China, South Korea, Vietnam, Malaysia, Singapore and the United States, expanding to additional markets in the near future. To celebrate the brand’s global launch, Beckham hosted a ‘Haig Club’ weekend on the outskirts of Edinburgh which was attended by friends, associates and his wife Victoria.

Read the whole story at Marketing Week »

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