Around the Net
Beacons Provide Customer Guide for Tennis Event
- NFC World, Wednesday, October 8, 2014 11:50 AM
The US Tennis Association (USTA) has used a network of Bluetooth beacons placed around the US Open’s Flushing Meadows venue to tailor its mobile app to event attendees, learn how ticket holders moved around the location, and push messages to fans. The Bluetooth beacons were supplied by Gimbal and used in conjunction with Urban Airship‘s mobile marketing platform to deliver messages.
