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Baby Equipment Retailer Looks to Mobile to Add Service

Mothercare is using mobile technology to improve customer service and engage with users. The pregnancy and baby equipment retailer is centring its customer engagement through all of its channels, but especially through its mobile applications. Speaking at cloud-based platform Demandware’s user conference in Barcelona, Harpinder Singh, mobile commerce manager at Mothercare, said retailers should be putting customers at the heart of what they do, rather than just trying to sell products.

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