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Target Ramps Up Mobile for Holiday Shoppers

Target has announced a revamped mobile strategy just in time for the holiday shopping season that includes two-step checkout, a standalone pharmacy application and in-store iPads for gift registries. With the retailer seeing high volumes of traffic on its mobile site, Target aims to cater to its target audience on mobile and offer easier payment and search methods. The brand is also seeking to further personalize the guest experience, both online and in-store.

Read the whole story at Mobile Commerce Daily »

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