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Superdrug Reviews Its UK Advertising Account

  • Campaign, Wednesday, October 8, 2014 7 AM

Superdrug is reviewing its advertising account. It claims to be the UK’s second-largest health-and-beauty retailer after Boots, has issued creative shops with a request for information. According to the tender document, Superdrug is looking for an agency to create above-the-line campaigns for 2015 and beyond. HeyHuman (which was called Billington Cartmell until March this year) has held the creative account since January 2013. Mindshare handles the brand’s media planning and buying business.

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