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Lufthansa Claims Augmented Reality App First

  • Marketing, Thursday, October 9, 2014 8:14 AM
Lufthansa is claiming a world first with a new augmented reality app which allows prospective travellers to explore its Premium Economy seats and extra legroom. The latest app does not require a specific logo or image to activate it. Most augmented reality (AR) apps, such as Blippar, only work when triggered by a brand logo or shape. The idea is to promote the 50% extra legroom offered with Premium Economy seats, so users can rotate the chair to see different features, and even fill up the extra space with virtual objects.

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