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Viacom Aims For Channel 5 To Overtake Channel 4 Rival

Channel 5's owner, U.S. media giant and MTV parent company Viacom, has set its sights on overtaking Channel 4 in the ratings as a "the first step" in building up its newly acquired UK asset. Philippe Dauman, the Viacom chief executive, was asked if Channel 5 beating Channel 4 in the ratings over a week for the first time last year -- the statistical basis was hotly contested by its rival -- made it a target to overtake. "That's the first step," Dauman told journalists at a Broadcasting Press Guild breakfast.

Read the whole story at The Guardian »

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