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Internet Of Things Was The 'GBP5bn Opportunity' Behind Dixons Carphone Merger

  • The Drum, Thursday, October 9, 2014 8:11 AM

Dixons Carphone has targeted what it has estimated to be a GBP5bn opportunity to service the internet of things market, it was revealed at company’s strategy update meeting. “[The internet of things] is an underpinning factor of why we brought Dixons and Carphone Warehouse together at the time we did,” said John Hunter, group services director. “It is pretty much what all of our suppliers want to talk about.” Hunter said with acquisitions, such as Google’s purchase of Nest, it had recognised there is a current “landgrab”.

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