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CAP Lays Down New E-Cigarette Advertising Rules

The Committees of Advertising Practice (CAP) are laying down new rules on the advertising of e-cigarettes following a public consultation. The new rules place an emphasis on protecting young people and must not contain anything that promotes tobacco products or their use in a positive light. They will come into effect on 10 November and apply across all media. The CAP says the move comes after an increase in the popularity and availability of e-cigarettes led to “significant growth” in advertising.

Read the whole story at Marketing Week »

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