The Committees of Advertising Practice (CAP) are laying down new rules on the advertising of e-cigarettes following a public consultation.
The new rules place an emphasis on
protecting young people and must not contain anything that promotes tobacco products or their use in a positive light. They will come into effect on 10 November and apply across all media. The CAP
says the move comes after an increase in the popularity and availability of e-cigarettes led to “significant growth” in advertising.
Read the whole story at Marketing Week »