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British Gas To Promote Hive In Real-Time Digital Outdoor

British Gas is feeding real-time messages into outdoor ads to bolster the “stature and interest” for its remote-controlled central heating service Hive as part of a revamped media strategy to reach commuters.The energy service will take over ads at baggage carousels at Gatwick and Heathrow airports from the end of October to promote how it lets bill payers control their energy usage using a mobile device. Ads combine live temperature and flight information to target ads to travellers waiting to collect baggage. 

Read the whole story at Marketing Week »

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