Ads are coming to Snapchat, the company's chief executive has confirmed, with users able to opt in to view the messages on the app's Stories feature. Evan Spiegel told delegates at the Vanity
Fair New Establishment Summit that "people are going to see the first ads on Snapchat soon," adding that they would be "pretty cool." Snapchat does not collect as much user data as Facebook and
Twitter, and Spiegel insisted ads would accordingly not be targeted to demographic groups. but themed around Stories content.
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