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Augmented Reality Added to Shopping App

Blue Nile Inc. has launched a new mobile shopping app available in Apple's App Store, which now includes augmented reality on the app's "Dream Box" feature, allowing consumers to virtually "try on" a Blue Nile engagement ring from an iPhone. The Dream Box contains thousands of one-of-a-kind rings. A shake of a consumer’s phone will reveal a photo of a custom Blue Nile diamond engagement ring. Users can snap a photo of their hand, virtually "try on" the ring, and share it through Facebook, Twitter, text, or email.

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