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Mobile Continues Gains Against Desktop

Mobile devices are eating away at desktop PCs in some ways and adding to desktop PCs in other ways, depending on the activity and on how easy an industry has made it for a consumer to interact on a mobile device, analysts at research firm eMarketer Inc. tell Internet Retailer regarding some compelling new data from the firm. For example, the amount of web/app time per day the average mobile device user spends on that device has increased enormously over the last five years: 24 minutes in 2010, 48 minutes in 2011, 1 hour and 35 minutes in 2012, 2 hours and 19 minutes in 2013, and a whopping 2 hours and 51 minutes in 2014, eMarketer says. But the amount of web time spent on a desktop/laptop PC has only dropped 10 minutes in the past five years, from 2 hours and 22 minutes in 2010 to 2 hours and 12 minutes in 2014, eMarketer finds.

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