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Brands Should Add Responsive Design, Says Report
- Mobile Commerce Daily, Monday, October 13, 2014 10:45 AM
Brands should forget conventional wisdom and embrace responsive Web design as a perfect fit for most transactional scenarios to convince consumers to embrace buying on their mobile devices, according to a new Forrester Research report. It is tough for brands to convince some customers to try making purchases on mobile simply because they are either used to a PC or find it easier to execute transactions on one, according to Forrester’s survey of more than 4,000 respondents.
