Around the Net
U.S. Email Marketers Are Landing in Spam Folders in China: Return Path
- Multichannel Merchant, Monday, October 13, 2014 12:08 AM
U.S. marketers are having a difficult time bypassing ISPs when mailing to consumers in China, according to a new report from Return Path. The 2014 Inbox Placement Benchmark Report found that 46.7 percent of emails sent by U.S. marketers to consumers in China end up in spam folders or bulk folders. On the other hand, U.S. email marketers are having a much more success reaching Australian consumers, as 92 percent of their emails are landing in the inbox.
