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Top 40 Sports Brands

  • Forbes, Monday, October 13, 2014 8 AM

Forbes is out with its latest Fab 40, the 10 most valuable sports brands in each of four categories–businesses, events, teams and athletes — which also quantifies the earning power of each brand relative to its competitors. The most valuable sports business brand is Nike, worth $19 billion. UFC is new on the list. 

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