Around the Net
Q&A With Kodak CMO Overman
- Advertising Age, Monday, October 13, 2014 8 AM
Eastman Kodak, which hadn't had a CMO since 2012, last week named Steven Overman to the position, which also makes him SVP corporate marketing. He will be charged with leading a global renewal of the Kodak brand. Overman, formerly VP-global head of brand strategy and marketing creation for Nokia, talks about how he plans to make the Kodak brand relevant.
