Around the Net
GMC Next For GM Spotlight
- Automotive News, Monday, October 13, 2014 8 AM
General Motors will (finally) give the stage to its GMC truck brand next year. The division, which has toiled generally well in the media shadows, will get a broad advertising campaign via Chicago-based Leo Burnett. It will position GMC as a brand that stands for premium, refined trucks. The Denali SUV gets particular focus, and follow-on spots will feature individual vehicle lines using the same creative theme.
